Case Studies

JADH

JADH

JADH is a luxury fashion brand that makes high end sarees using pre industrial weaving techniques, organic raw materials and dyes.
JADH is a luxury fashion brand that makes high end sarees using pre industrial weaving techniques, organic raw materials and dyes.
GOALS & CHALLENGES
The goal for this project was to completely imagine the JADH brand, starting with brand strategy, brand identity, copywriting and finally a custom website that would elevate JADH within her industry to better reflect the authenticity of 100% handmade luxury. 

Industry:

FASHION & LIFESTYLE

Services:

Brand Identity, Shopify Website, Digital Marketing

Brand Identity, Shopify Website, Digital Marketing

Live Project:

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The logomark resembles contour lines from nature, woven threads, or even fingerprint ridges, suggesting: Identity and uniqueness (no two pieces are the same). The organic feeling suggests handmade craft and individuality connection to the land- invoking the brand’s rooted, earth-conscious spirit.
Word mark shows balance of tradition and modernity. Tactility & movement: The wave-like flow gives a sense of textile motion, reflecting softness, flow, and breathability of fabrics- an important cue in fashion branding.
The logomark resembles contour lines from nature, woven threads, or even fingerprint ridges, suggesting: Identity and uniqueness (no two pieces are the same). The organic feeling suggests handmade craft and individuality connection to the land- invoking the brand’s rooted, earth-conscious spirit. Word mark shows balance of tradition and modernity. Tactility & movement: The wave-like flow gives a sense of textile motion, reflecting softness, flow, and breathability of fabrics- an important cue in fashion branding.
The logomark resembles contour lines from nature, woven threads, or even fingerprint ridges, suggesting: Identity and uniqueness (no two pieces are the same). The organic feeling suggests handmade craft and individuality connection to the land- invoking the brand’s rooted, earth-conscious spirit.

Word mark shows balance of tradition and modernity. Tactility & movement: The wave-like flow gives a sense of textile motion, reflecting softness, flow, and breathability of fabrics- an important cue in fashion branding.
TYPOGRAPHY
For JADH's primary type face we chose BetroVogue, a modern and fluid serif font that mirrors the smooth and rounded aesthetics of the logomark. The typoraphy set compltes itself with Gibson, Malibu Sunday and Commiting.
COlour
We created an elegant colour palette centred within the blue spectrum, complemented by a hint of off-white and supported by vibrant secondary colours that add flexibility and reflects the diversity in implementation across markets.
To capture the rawness and authenticity of JADH we chose a photo style that captures the landscapes that constitute handmade vibe and provides a glimpse into the lives of the people that believe in conscious fashion.

To capture the rawness and autheticity of JADH we chose a photo style that captures the landscapes that constitute handmade vibe and provides a glimpse into the lives of the people that believe in conscious fashion.
Shopify website design and development
The JADH website is designed to tell a story. Visitors first experience the philosophy of slow luxury, the 40-day handmade process, the weaving clusters, and the meaning behind each collection—building emotional value before price comparison begins. Instead of overwhelming users with numerous SKUs, JADH presents carefully curated collections with clear narratives and limited pieces to reinforce exclusivity. The digital experience remains minimal, spacious, editorial, and almost museum-like, using large imagery, cinematic visuals, and thoughtful scrolling to position JADH not as a shopping site, but as a luxury textile house.
INSTAGRAM LAUNCH
We did the launch marketing and got 100K views organically. Visually, the feed remains cohesive, minimal, and editorial to reflect premium positioning. Reels showcase draping styles, festive moments, and lifestyle storytelling, while carousels educate and build authority. Strategic product tagging, collection-focused drops, and limited availability create subtle urgency. “People of JADH” content builds community, turning followers into belonging-driven buyers rather than transactional customers.
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Base image

GOMINI

Branding

Base image

GOMINI

Branding

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Explore all works
Explore all works
Explore all works